Branding is obviously a powerful part of business success, and a well-designed logo is a key part of a business’s identity. Artificial intelligence (AI) has offered new avenues of creating visuals quickly – whether via the many AI image generators or other logo specific tools, which offer capabilities that simplify and streamline the process of creating a logo. That said, with so many options, which logo generator is best?
Here, we explore some of the top AI logo makers, their costs, how to find them, and the pros and cons of using each. Additionally, we put each to the test by creating logos for our hypothetical, local business, Coffee Corner.
Okay, without further ado, let’s look at our 10 AI logo generators!
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What is the best AI logo generator? Our Reviews:
1. LogoMakr
How to Find It: logomakr.com
How it Works: Similar to many of the other tools, enter a name, industry, color palette, and font style and the tool offers several initial options. From there, go ahead and edit.
Costs: The tool is free for a basic download of a low-resolution logo. High-resolution versions are available for a one-time fee of about $29.
Pros:
- Hands-On Control: Allows for more hands-on customization during the design process, and gave some of the more interesting logo icons based on given prompts
- One-Time Fee: No recurring costs, pay only for what you need.
Cons:
- Learning Curve: Might require more effort and time to get familiar with the tool, especially with all the different options.
- Limited Features: Lacks additional branding tools provided by competitors across different types of assets
How it went for us:
This one is very cool. LogoMakr offers a lot of freedom and customization options for more experienced creators but also provides guidelines and prompts in their AI generator.
Once you select a design, you can then take it into their platform for further customization, such as color, font, size, and more. Recommended and great end result!
2. Looka (formerly Logojoy)
How to Find It: looka.com
How it Works: Input your company name and select a few options, including colors and logo styles, and Looka will give you a wide range of options you can select or edit.
Costs: Looka offers several pricing tiers. The basic package, which includes a low-resolution logo, costs around $20. More comprehensive packages, which include high-resolution files, brand guidelines, and social media kits, can go up to $80 or more.
Pros:
- Ease of Use: Looka’s interface is intuitive, making it simple for users without design experience.
- High Customization: Offers a wide range of design elements to tweak, and also provides examples to help you understand what you’re looking for.
- Versatile Design Options: Provides options for business cards, social media kits, and more.
Cons:
- Limited Creativity: As with many AI logo tools we tried, the designs might lack the unique touch a professional designer might offer.
- Cost: While affordable, the higher-tier packages might be costly for some small businesses.
How it worked for us:
This is a great tool in terms of customization and options provided. As you start with logo generation, you’re asked questions about preferences and also prompted to select examples that you’re drawn to.
Once the tool has an idea of what you’re looking for, you’re given a selection of options to play around with and customize to your liking, and you can add elements like icons and slogans. The downside is that they can feel a bit generic—most of the options provided felt like something that’s been seen before and lacked excitement or a unique spark.
Additionally, you can play as much as you want, but you need to pay if you want to download any files. That being said, not a bad result at all, especially as a jumping-off point. Additionally, Looka features a “Brand Kit” option, where users can expand upon their logo with fonts, photos, color palettes, and more to create comprehensive marketing materials. The Brand Kit option does, however, come with additional fees.
3. Designhill Logo Maker
How to Find It: DesignHill
Costs:
Designhill offers a free trial version where you can create logos but must pay to download high-resolution files. Pricing for downloadable logos starts around $20, and comprehensive branding packages can reach up to $125.
Pros:
- High-Quality Designs: Often praised for generating more professional-looking logos.
- Versatile Logo Files: Provides logos in various file formats that are ready for digital and print.
- Customization: Options are plentiful in terms of logo generation, and you can make plenty of custom changes or see different examples to play around with
Cons:
- Higher Cost: More expensive than some other options, particularly for full branding packages.
- User Experience: Probably would not be recommended for beginners as there aren’t many guidelines or much built-in support
- Complex Interface: Might take longer to learn due to its extensive features.
How it worked for us:
Designhill is a powerful tool that offers a lot of options in terms of customization, personalization, and preferences. You start by selecting some designs you like and then provide business type and keywords to generate logos using various iconography and styles.
This is a tool with a ton of possibilities, but may not be the best for beginners. There aren’t a ton of guidelines or help—for instance, if you’re not a designer, you might be drawn to an example provided, but not actually know if it’s right for your business.
Also, the generator is a bit of a bear. I gave the keyboards “heart” and “coffee”, and the results were okay, but some were a bit boring or missed the mark (note the coffee shop name presented next to an anatomical human heart—not really the vibe here).
This would probably be a great tool for someone with design experience and some know-how but may prove overwhelming for a newbie.
4. Brandmark
How to Find It:
Costs:
Brandmark offers a variety of options, from a one-time logo generator at $25 all the way up to an enterprise plan at $175, which gives you access to a variety of file types as well as content creation assistance from their design team.
Pros:
- Useful Guidelines: Brandmark offers examples and provides a lot of context along the way, which is helpful in understanding how to make the most of the tool.
- Customization: There are plenty of different fonts, icons, and templates to choose from to edit the base design they provide
- Options for Support: Despite being a more expensive option, Brandmark offers the ability to tap into a professional design team
- Multifaceted Use: Brandmark offers comprehensive creative assistance, such as “Logo Mark” which will assess your logo’s quality on several metrics and “Font Generator” which can help pair typography with other design work
Cons:
- Subscription for Full Features: While the most expensive plan offers a lot of support, it comes behind a pretty hefty paywall that many may not want to for pay
- Overwhelming Options: The vast array of options can be overwhelming for some users, and it can be challenging to decipher how to use more complex features of the tool
How it worked for us:
Brankmark probably had some of the better UX/UI features when it comes to understanding how to use the platform. The website is inviting and offers clear guidelines and examples of how to best generate your logo.
Despite this, the results were a bit disappointing. The logo we got was nice, and you have a lot of choices when it comes to font, color, and iconography. However, the ability to edit the layout was a bit lacking, which made the design feel a little flat. More advanced features may be hidden behind a paywall.
5. Logo.com
How to Find It:
Surprise! Logo.com
Costs:
Logo.com allows users to create and download one logo for free, but downloading more files involves a fee, starting from around $8. They also offer full branding kits which include domain registration, email signatures, and more for additional costs.
Pros:
- AI-Driven Design Suggestions: Utilizes AI to offer relevant design suggestions based on industry and preferences.
- One-Time Purchase Available: Offers a straightforward, one-time purchase option which includes the logo files and basic branding elements.
- Easy to Use: Designed with a focus on simplicity and speed, making it very user-friendly.
Cons:
- Limited Editing After Purchase: Some users report limited options for tweaking the logo after the initial purchase.
- Additional Costs for Extras: While the base logo is affordable, costs can climb with add-ons and branding kits.
How it worked for us:
This is a straightforward, easy-to-use tool that provides a quick result with a lot of different options. Logos are generated by the user selecting an industry type and providing keywords and phrases. From there, options to further customize are provided.
The designs aren’t the most sophisticated, and icons need to be chosen from a library rather than generated by the tool. The results weren’t overwhelmingly inspiring, but provided a good jumping-off point with a lot of different directions to go in.
Users can customize colors, and more elements around, swap fonts and icons, and more. While the final result is a bit generic, with a bit more time and finesse this could be useful for someone with some existing design savvy, or as a way to easily ideate for a beginner, as it’s fairly intuitive.
6. ChatGPT Logo Maker
How to Find It: The ChatGPT Logo Maker is only available to ChatGPT Plus subscribers. To sign up for ChatGPT Plus, visit the ChatGPT website.
How it Works: Just like the ChatGPT interface, the logo maker is very conversational. Ask for what you want, go through a few questions and you can get one or nine variants of your logo. Iterate from there.
Costs: ChatGPT Plus subscriptions cost $20/ month, although it does come with a lot of functionality beyond the logomaker.
Pros:
- Conversational interface: You can type in commands and answer questions just like with the general ChatGPT interface.
- Infinite Options: There are as many options as you can think to ask for, and it’s easy to iterate based on the initial designs the tool provides.
- Included in ChatGPT Plus: There are lots of reasons to have a ChatGPT Plus subscription, the logo maker being only one.
- Relatively Strong Designs: We tried this tool several times and the initial designs were usually pretty attractive.
Cons:
- Issues with Text: As has been well documented, many AI image tools like DALL-E (powered by ChatGPT) and Midjourney can have trouble getting text right (not to mention fingers). For this reason, this tool may be great at providing solid starting points, but may NOT to be good at creating finished products.
- No Manual Editing: While ChatGPT can easily iterate on designs, there is no manual tool in the platform to directly fix aspects you don’t like.
How it worked for us:
By giving a prompt and answering a few simple questions, we were able to quickly get a number of relatively attractive options. Unfortunately, none of these options work as finished products due to the aforementioned issues with rendering text.
7. Hatchful by Shopify
How to Find It: Hatchful is available through its website and can be used for free by anyone, not just Shopify users.
Costs: Free to use, which is a significant advantage over many other tools. High-resolution files are also available at no cost.
Pros:
- The Price is Right: Completely free!
- Ease of Use: Users can create a logo in just a few clicks, and it’s very intuitive even for beginners.
- Integration: Easily integrates with Shopify stores, which is perfect for e-commerce businesses.
Cons:
- Limited Customization: Fewer customization options compared to other AI logo tools, and the results tend to be quite simple in terms of overall design and iconography.
- Generic Designs: Some users may find the logos to feel somewhat templated and not unique enough.
How it worked for us:
Honestly, it’s not the best tool out there. The choices are limited, particularly across design schemes and iconography options. While it might not be the best place to go for a finished result, it’s fully free to use and incredibly easy to navigate.
Consider this a possible tool for quick ideating before graduating to something paid (whether that’s a human or AI designer)—it can serve as a digital sketchbook, or meet very basic needs if you’re looking for something super simple.
8. Tailor Brands
How to Find It: Go to www.tailorbrands.com/logo-maker
How it Works: Input your company name and select a few options, including colors and logo styles, and the tool will give you a wide range of options you can select or edit.
Costs: The tool allows users to download a low-res version of their logo for free, but a high-res version will require a subscription. starting from approximately $10 per month, which includes various branding tools beyond just logo creation.
Pros:
- Comprehensive Branding: Offers a full suite of branding tools including business cards, social media branding, and more.
- Dynamic Logo Editor: Allows for drilling down through the generation process of what type of logo you’d like to make and what’s most important to your brand in terms of visuals.
Cons:
- Subscription Model: Continuous costs can add up (and be annoying), unlike one-time payment options, and you can’t access much without paying some kind of fee.
- Complexity: More complex to use than simpler platforms like Hatchful, especially for those without existing design experience
How it worked for us:
Surprisingly, this tool was pretty disappointing. It’s more challenging for someone who might be looking to do things on their own—even just to get an idea. Questions like choosing a logotype might feel confusing for someone who’s not as fluent in design, and Tailor Brands doesn’t really offer much in terms of guidelines to help you determine what’s right for you.
Additionally, the end results weren’t particularly impressive. You’re sent to a screen that’s a bit visually confusing to navigate, again with little direction. The options felt anywhere between generic and just… not very good. Would probably pass on this one, at least for our (faux) business!
9. BONUS! Canva (Though not really AI)
How to Find It:
Costs:
Canva has quite a bit of free functionality, but in order to create a stellar logo it’s probably best that you have a Pro account, which costs $15/ month or $120/ year.
Pros:
- Wide Ranging Functionality: Canva is a versatile design tool where you can create a wide variety of assets from logos to marketing materials, blog headers, and lots more.
- Tons of Templates: For logos specifically, Canva has lots of really well designed templates that felt distinctive.
- Easy to Use: We were able to mix and match a few templates and create smart designs fast.
Cons:
- Subscription Pricing: Some who only are trying to create a logo might prefer a one time payment model.
- Some Design Skills Required: While Canva is easy to use, you can probably get more out of the tool if you at least have a keen eye for what you’re looking for.
How it worked for us:
After browsing Canva’s templates we selected a few that looked interesting, copied and pasted a few elements, altered some colors, and quickly generated a smart looking logo that we really liked.
10. Second BONUS! Visual Electric (AI though not specifically a Logo maker)
How to Find It:
Costs:
Visual Electric’s pro subscription starts at $20/ month.
Overview:
Visual Electric is one of many AI image generators currently on the market and positions itself as the AI image generation tool for designers. This is apparent from its UI which resembles Figma and other “infinite canvas” tools like it. Many AI image generators struggle with rendering text and therefore aren’t necessarily great fits for logos; however, as you’ll see, we were able to get a pretty good logo with a little iteration via Visual Electric.
Pros:
- Much more than a logo generator: with Visual Electric’s pro subscription you get access to powerful AI image generation capabilities, that in our opinion, are much easier to fine tune than with something like Midjourney.
- More creative/ more options than many standard AI logo generators.
- Very easy to change the style of what you’re generating via its style selector.
Cons:
- Subscription Pricing: Visual Electric has limited free functionality.
- Works best when you have a vision of what you want your logo to look like, which means it may not be the best for initial idea generation.
How it worked for us:
We started with a relatively simple prompt:
“a circular logo for a coffee shop called “coffee corner” with the typography reminiscent of vintage signs”
The initial options had the common AI text issues and were overly complex:
But after a little iteration with the “Art direction” tool and playing around with the style selector, we were able to get something we were pretty happy with in about ten minutes:
Conclusion
AI logo generation tools are transforming the field of design by making it more accessible and efficient. However, for those seeking unique, standout designs, the human touch of a professional graphic designer (or even of an adept amateur aided by a tool like Canva) is still invaluable. Evaluate your specific needs and preferences to choose the best tool for your logo creation project.
